1. Collection of Personally Identifiable Information and Other Information

• When you use our Website & App, we collect and store your personal information provided by you from time to time. Our primary goal is to provide you a safe, efficient, smooth and customized experience. This allows us to provide services and features that best meet your needs and to customize our Website & App for a safer and easier experience. We collect personal information necessary for achieving this purpose.
• In general, you can browse the Website & App without telling us who you are or revealing any personal information. Once you give us your personal information, you are not anonymous to us. Where possible, we indicate which fields are required and which are optional. You always have the option to not provide information by choosing not to use a particular service or feature. We may automatically track certain information about you based on your behavior on our Website & App. This information is compiled and analyzed on an aggregated basis and may include the URL you came from, the URL you next go to, your browser information, and your IP address.
• Cookies: We use data collection devices such as "cookies" on certain pages of the Website & App to help analyze web page flow, measure promotional effectiveness, and promote trust and safety. Cookies help us provide services and features, allow you to enter your password less frequently, and provide information targeted to your interests. Most cookies are "session cookies" and are deleted at the end of a session. You may encounter cookies placed by third parties; we do not control the use of cookies by third parties.
• If you choose to buy on the Website & App, we collect information about your buying behavior. If you transact with us, we collect additional information such as billing address, payment instrument details, and tracking information from cheques or money orders.
• If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings, we may collect such information into a file specific to you. We collect personally identifiable information (email address, name, phone number, payment details, etc.) when you set up a free account with us. Some sections can be browsed without registration, but certain activities (such as placing an order) require registration. We may use your contact information to send you offers based on your previous orders and interests.

2. Use of Demographic / Profile Data / Your Information

• We use personal information to provide the services you request. We may use your personal information to resolve disputes, troubleshoot problems, help promote a safe service, collect money, measure consumer interest, inform you about offers, customize your experience, detect and protect against error, fraud and other criminal activity, enforce our terms, and as otherwise described at the time of collection.
• We collect and analyze demographic and profile data about our users’ activity on our Website & App to improve our product and service offerings. We identify and use your IP address to help diagnose problems with our server and to administer our Website & App. Your IP address is also used to help identify you and to gather broad demographic information.

3. Sharing of Personal Information

• We may share personal information with third parties and affiliates if required for making deliveries.
• We may disclose personal information to third parties to provide you access to our Services, comply with legal obligations, enforce agreements, facilitate marketing and advertising activities, or to prevent, detect, mitigate, and investigate fraudulent or illegal activities.
• We do not disclose your personal information to third parties for their marketing and advertising purposes without your explicit consent. We may disclose personal information if required by law or in good faith belief that such disclosure is necessary to respond to legal processes.
• We may disclose personal information to law enforcement, third party rights owners, or others in good faith belief that such disclosure is necessary to enforce our Terms or Privacy Policy, respond to claims, or protect the rights, property, or personal safety of our users or the public.
• We and our affiliates may share or sell your personal information with another business entity in case of merger, acquisition, re-organization, or restructuring. The new entity will be required to follow this privacy policy with respect to your personal information.

4. Links to Other Sites/Apps

Our Website & App may link to other websites & mobile applications that may collect personally identifiable information about you. We are not responsible for the privacy practices or the content of those linked websites & mobile applications.

5. Security Precautions

Our Website & App has stringent security measures in place to protect the loss, misuse, and alteration of the information under our control. Once your information is in our possession, we adhere to strict security guidelines, protecting it against unauthorized access.

6. Your Consent

By using the Website & App or by providing your information, you consent to the collection and use of the information you disclose in accordance with this Privacy Policy, including your consent for sharing your information as per this policy. If we change our privacy policy, we will post those changes on this page so you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

7. Grievance Officer

In accordance with Rule 3 (2) of the Information Technology (Intermediary guidelines and digital media ethics code) Rules, 2011, the name and contact details are mentioned in the Grievance Redressal Mechanism available on our website.